SRA – Media Release

SRA – Media Release

SRA extends thanks to Mr Ron Mullins  


Sugar Research Australia (SRA) has thanked Mr Ron Mullins for his work with SRA over the last 18 months and for the critical role he has played in helping develop the strategy for industry-led adoption activities.

In his time with SRA, Mr Mullins has been leading the SRA Adoption Group and been a driving force of the development of the new Adoption Strategy along with Mr Sean Kenny (Rural Consulting Group).

SRA CEO Mr Neil Fisher said that Mr Mullins came out of retirement for the role because he believed in SRA, its people, its grower and millers Members, and its purpose.

“Ron is highly regarded throughout the industry, with 47 years of experience before his retirement, working in various roles within CANEGROWERS, including as CEO,” Mr Fisher said.

“We are grateful to have had someone with his knowledge of the industry during this time, and for his work ensuring a smooth transition for the strategy under the leadership of new Executive Manager, Regional Delivery, Mr Ian McBean.

“Ron’s knowledge helped us to identify the adoption gaps and strategies and, more importantly, allowed us to gain our Members’ trust as we engaged with our Members and industry through this process.

“Ron met with over 40 organisations and over 200 individuals not just once, but also followed up with a second visit, which was pivotal in gaining industry support for the strategy.

“His local industry knowledge in each of our regions was invaluable, but never let Ron try and show you a short-cut between districts.

“Thank you to Ron for all his hard work for SRA and our Members.

“The delivery of the Adoption Strategy will now continue under the guidance of Mr McBean and our Regional Coordinators.”


Media contact:



Brad Pfeffer | Executive Manager Communications 


Tel 07 3331 3340 | Mob 0419 175 815

Email [email protected]  | Web | ABN 16 163 670 068

PO Box 86 | 50 Meiers Road | Indooroopilly Q 4068 Australia